Brand Guidelines for Partners, Media and Employees
Welcome to our corporate branding page! Here you’ll find documentation on how to utilize our company logo, corporate color specs, font information, corporate descriptions, paper/print/PDF-formatted assets, and digital assets.
Please direct questions regarding this page to: Jason Mkrtschjan at jmkrtschjan@cleanair.com or 847-654-4592.
Brand Guidelines for Partners, Media and Employees
Welcome to our corporate branding page! Here you’ll find documentation on how to utilize our company logo, corporate color specs, font information, corporate descriptions, paper/print/PDF-formatted assets, and digital assets.
Please direct questions regarding this page to: Jason Mkrtschjan at jmkrtschjan@cleanair.com or 847-654-4592.
Logos
CleanAir Engineering prioritizes using two-tone blue color logos over monochrome variants. In applications where the two-tone blue logo blends/fades into a background, use either an all-black or an all-white variation (except on apparel).
Where possible (and legible), include a logo variation with the description “ENGINEERING” and the circle R registered trademark symbol.
Any logo layout may be used; select whichever best suits your need. Where the Circle R registration mark becomes illegible, it must be removed. Where “ENGINEERING” becomes illegible, it must be removed. Logos sized smaller than 300px should not include the circle R symbol.
Image Specifications
Format: PNG with Transparent Background
Color Mode: RGB
Dimensions: 1600px wide
Each color graphic is also available in vector format/Adobe Illustrator (AI).
Download Instructions
Click or tap on the desired image. Click or tap-hold on the pop-up image. Select “save” and specify your save location.
Files for Download
CleanAir World-Lok Product Line
World-Lok is the name of CleanAir’s tube fittings product line. Learn more at: cleanair.com/world-lok.
Download/View our CleanAir World-Lok Branding Guidelines PDF.
Request access to our complete World-Lok image asset folder by emailing jmkrtschjan@cleanair.com.
Colors
The CleanAir Engineering logo incorporates two blue colors (indicated below). Along with standard black and white, several other colors and visual effects, gradients and fades can be found in print and digital assets.

RGB/HEX: 007CC3
CMYK: 91, 43, 0, 0
PANTONE: 285 C

RGB/HEX: 00355F
CMYK: 100, 43, 0, 65
PANTONE: 7463 C
Logo Video Animations
Any logo animation layout may be used; select whichever best suits your need. Where the Circle R registration mark becomes illegible, it must be removed. Where “ENGINEERING” becomes illegible, it must be removed. Logos sized smaller than 300px should not include the circle R symbol.
Video Specifications
Format: MPEG-4 AAC, H.264
Dimensions: 3840 × 2160px
Files for Download
Fonts
All print and digital assets utilize two primary fonts. Suitable substitutes for email, correspondence and documentation include: Arial for email bodies and signatures and print. Lato for marketing emails. Other substitutes include: Adobe Myriad and Lato.
Montserrat — Website copy/text and paragraph text on print documents. Available from Google Fonts.
Frutiger LT Std — Corporate Logo Font, also used for certain headings in print documents. Available from Monotype.
Company Slogans and Descriptions
Over the history of our organization, CleanAir has embraced a wide range of slogans. As the company has evolved over the past 50+ years, divisions have been built and dismantled, but our core values, purpose and service-oriented ethic remain. Today, we hold high a slogan which captures a sense of (1) our expertise (gas/thermal performance measurement/”Measure”), (2) our services and the quality of our (3) equipment (“Performance”), and the (4) value we provide to our customers (“Beyond”).
Slogan
Performance Beyond Measure.
One-Line Company Description
Global leaders in air and gas measurement and thermal performance testing.
Mission Statement—Our “Aim”
To be the world’s best provider of high-value products and services in support of global sustainability.
<500 Character Company Description
Word Count: 64
Total Characters: 436
Character Count (Excluding Spaces): 372
CleanAir Engineering, founded in 1972, is a global leader in air and gas measurement and thermal performance testing. We use advanced technology to provide accurate data, offering services like instrument rental, sales, and servicing, with a focus on air. Our technical expertise, innovative thinking, and vast equipment resources enable us to provide clients with the defensible data they need. Performance Beyond Measure. cleanair.com
Short Company Description
Word Count: 90
Total Characters: 651
Character Count (Excluding Spaces): 561
Global leaders in air and gas measurement and thermal performance testing. CleanAir Engineering is a measurement company, using advanced technology to provide stakeholders with accurate air, gas and thermal performance data. Founded in 1972, CleanAir offers services across the environmental testing spectrum, including instrument rental, sales and servicing, with a focus on air. Our unparalleled technical expertise and innovative thinking compliment our vast equipment resources and enable us to exceed expectations, providing clients with the tools they need to collect the defensible data they demand. | Performance Beyond Measure. | cleanair.com
Long Company Description
Word Count: 176
Total Characters: 1320
Character Count (Excluding Spaces): 1150
Global leaders in air and gas measurement and thermal performance testing.
CleanAir Engineering is a measurement company, using advanced technology to provide stakeholders with accurate air, gas and thermal performance data.
Founded in 1972, CleanAir offers services across the environmental testing spectrum: ambient air monitoring, continuous emissions monitoring, consulting, ethylene oxide systems design and maintenance, instrument rental and sales, lab analysis, stack testing, cooling tower and drift testing, water flow rate testing, turbine testing and other contractual acceptance testing.
As one of the world’s oldest independent environmental measurement companies, our roots are firmly planted in source testing. Our unparalleled technical expertise and innovative thinking compliment our vast equipment resources and enable us to exceed expectations, providing clients with the tools they need to collect the defensible data they demand—even in the most challenging applications.
Our Instrument Rental and Express Sales divisions provide solutions for CEMS, ambient, leak detection, industrial hygiene, and stack testing, including tools for the latest NAAQS and ethylene oxide monitoring. World-Class technical support, equipment and repair and calibration services.
Performance Beyond Measure. | cleanair.com




















