Brand Guidelines for Partners, Media and Employees
Welcome to our corporate branding page! Here you’ll find documentation on how to utilize our company logo, corporate color specs, font information, corporate descriptions, paper/print/PDF-formatted assets, and digital assets.
Please direct questions regarding this page to: Jason Mkrtschjan at jmkrtschjan@cleanair.com or 847-654-4592.
Brand Guidelines for Partners, Media and Employees
Welcome to our corporate branding page! Here you’ll find documentation on how to utilize our company logo, corporate color specs, font information, corporate descriptions, paper/print/PDF-formatted assets, and digital assets.
Please direct questions regarding this page to: Jason Mkrtschjan at jmkrtschjan@cleanair.com or 847-654-4592.
Logos
CleanAir Engineering prioritizes using two-tone blue color logos over monochrome variants. In applications where the two-tone blue logo blends/fades into a background, use either an all-black or an all-white variation (except on apparel).
Where possible (and legible), include a logo variation with the description “ENGINEERING” and the circle R registered trademark symbol.
Any logo layout may be used; select whichever best suits your need. Where the Circle R registration mark becomes illegible, it must be removed. Where “ENGINEERING” becomes illegible, it must be removed. Logos sized smaller than 300px should not include the circle R symbol.
Image Specifications
Format: PNG with Transparent Background
Color Mode: RGB
Dimensions: 1600px wide
Download Instructions
Click or tap on the desired image. Click or tap-hold on the pop-up image. Select “save” and specify your save location.
Colors
The CleanAir Engineering logo incorporates two blue colors (indicated below). Along with standard black and white, several other colors and visual effects, gradients and fades can be found in print and digital assets.

RGB/HEX: 007CC3
CMYK: 91, 43, 0, 0
PANTONE: 285 C

RGB/HEX: 00355F
CMYK: 100, 43, 0, 65
PANTONE: 7463 C
Logo Animations
Any logo animation layout may be used; select whichever best suits your need. Where the Circle R registration mark becomes illegible, it must be removed. Where “ENGINEERING” becomes illegible, it must be removed. Logos sized smaller than 300px should not include the circle R symbol.
Video Specifications
Format: MPEG-4 AAC, H.264
Dimensions: 3840 × 2160px
Fonts
All print and digital assets utilize two primary fonts. Suitable substitutes for email, correspondence and documentation include: Arial for email bodies and signatures and print. Lato for marketing emails. Other substitutes include: Adobe Myriad and Lato.
Montserrat — Website copy/text and paragraph text on print documents. Available from Google Fonts.
Frutiger LT Std — Corporate Logo Font, also used for certain headings in print documents. Available from Monotype.
Company Slogans and Descriptions
Word Count: 74
Character Count: 484
Over the history of our organization, CleanAir has embraced a wide range of slogans. As the company has evolved over the past 50+ years, divisions have been built and dismantled, but our core values, purpose and service-oriented ethic remain intact. Today, we hold high a slogan which captures a sense of our expertise (gas/thermal performance measurement/”Measure”), our services and the quality of our equipment (“Performance”), and the value we provide to our customers (“Beyond”).
Slogan
Performance Beyond Measure.
One-Line Company Description
Global leaders in air and gas measurement and thermal performance testing.
Mission Statement—Our “Aim”
To be recognized, worldwide, for providing the highest value products and services in support of global sustainability.
Short Description
Word Count: 117
Character Count: 534
Since 1972, CleanAir Engineering provides the air quality industry with leading-edge technology, technical expertise, and innovative thinking. We are one of the world’s oldest independent environmental monitoring companies, with our roots firmly planted in source testing. Today, in addition to air and gas measurement equipment rental and sales, including ethylene oxide systems design, installation and maintenance, CleanAir offers services across the environmental testing spectrum: ambient air monitoring, consulting, lab analysis, stack testing, and thermal performance and efficiency testing. Our vast equipment resources enable us to exceed expectations, providing clients with the tools they need to collect the defensible data they demand—even for the most challenging applications. Our Instrument Rental and Express Sales divisions provide solutions for CEMS, ambient, leak detection, industrial hygiene, and stack testing, including tools for the latest NAAQS and ethylene oxide regulations | World-Class technical support, equipment and repair and calibration services. Performance Beyond Measure. cleanair.com